My Adviser Pty Ltd (formerly Australian Investment & Financial Planners Pty Ltd) is licensed by the Australian Securities & Investments Commission (ASIC) as an Australian Financial Services Licensee. This means that the Company and its representative Planners can have professional access to all major institutions and still protect the interest of clients in all their transactions. The advisers don't act for the institutions that are promoting the investments or services - they act for you.

My Adviser was established in 1995 by a group of professionals whose direct experience in holistic financial planning dates back to the early 1980s. Before that time they each had mature careers in fields such as banking, accounting or corporate management.

My Adviser is owned by its financial planning professionals and associated companies. No shares are held by any bank or insurance company. Our advisers are completely free to select the investments that best suit your needs from the many options available.

We subscribe to a variety of Research services. The reports from these services are then assessed in-house to provide you with our own views and investment outlook based on the opinions of a great many global experts. We don't depend on just one 'guru' whose opinions are unlikely to be balanced and even less likely to produce the right answers consistently.

We are a Principal Member of the Financial Planning Association of Australia Ltd (FPA) and we are happy to be bound by the Association's Code of Ethics and Rules of Professional Conduct.

My Adviser financial planners have been described as 'Innovative Conservatives'. We strive to combine old standards of ethics and caring professionalism with the latest processes, services and techniques. Information technology makes it possible for us to help you in ways that were not dreamt of only 10 years ago.